Michael LaVitola is the CEO and Founder of Foxtrot, a startup that could be thought of as a curated cornerstore with on-demand delivery. It is basically what you imagine your ideal convenience store would look like with an in store cafe and a ton of super cool beer, wine, food, gifts, and basic necessities.
Use code "ab079e" for $10 off your first order
In This Episode You Will Learn:
- Why Michael decided to start Foxtrot
- What the first version of the product looked like
- Why they moved away from on demand to retail
- Why they splurged on pricey retail spots
- Why they will be having a coffee bar in all their stores going forward
- How they curate the products they stock
- What are their best selling and weirdest products
- What Michael thinks of Amazon's acquisition of Whole Foods
- What the future of retail looks like
- How they plan to differentiate themselves from Amazon's offerings
- Why it is important to know who your ideal investor really is
Selected Links From The Episode:
Favorite Books: